In today’s business environment, the lack of spare capacity within small to medium businesses owners and teams is one of the biggest growth blockers.

Now imagine the same “wow idea” moment happens again.   But this time, instead of getting distracted, you hand it off to a professional fixer, someone who understand where your business is today, builds the strategy around your idea and works with your team to make it happen.

This is what a Fractional CRO (Chief Revenue Officer) does. 

In short, you get a C-Suite level expertise embedded in your business at a fraction of the cost of hiring and onboarding a new full-time executive. 

Fractional professionals typically work with multiple clients, offering strategic input, guidance, and execution in key business functions.  Unlike consultants who advise from the sidelines, fractional leaders embed into your teams, attend meetings, and take ownership of results, just on a part-time basis.

The 90-day advantage

Michael Lennington’s book, “The Twelve Week Year” highlights power of shorter target period versus the traditional annual cycle.  This 12-week window demands clarity, focus and urgency, forcing teams to prioritise what truly matters and take immediate action.

Hiring a Fractional for a defined 90-day project delivers two key benefits:

1. It creates urgency. With a clear deadline, teams rally around execution and momentum builds faster.
2. It saves money. A fractional CRO is more cost-effective than hiring and onboarding a full-time exec with similar expertise. And with a clear scope and time frame, you can confidently measure ROI.

Example of how we work

First 30 days – Discovery and Strategy

• Aligning on goals, vision, and blockers
• Reviewing sales & marketing performance

• Identifying revenue leaks and new opportunities
• Drafting a high-impact revenue roadmap

Day 31-60 – Execution Begins

• Reworking messaging and positioning if needed
• Coaching teams on pipeline quality and sales process discipline
• Refining targeting and channel strategy
• Aligning marketing efforts with commercial goals

Day 61-90 – Momentum and Measurement

• Measuring early wins: new pipeline, better conversion, reduced friction
• Implementing repeatable sales processes
• Training internal staff for sustainability
• Reviewing metrics and adjusting course

Lasting impact

• You’re left with stronger systems, clearer messaging, and a pipeline built for scale
• Revenue growth becomes predictable, scalable and consistent, not accidental
• Your team is aligned, confident, and focused on what matters

Summary

Engaging a Fractional CRO to assist your company will:

• Take your business forward faster, as your consultant will focus on a single project area without the pressure and distractions of day-to-day activities.
• Cost significantly less than a full-time executive, without compromising on experience
• Deliver clear, measurable ROI within a short time frame

Interested in what a 90-day transformation could look like for your business? Let’s chat.