Thinking About Expanding? Find Out If the Numbers (and the Operations) Actually Stack Up.
An independent feasibility assessment tells you what the financial model won't. Before you commit capital, let's find out if the opportunity is real.
Independent assessments. Operational expertise. 30 years of international market experience.
Most Expansion Decisions Are Made on Incomplete Information.
You’ve run the numbers. The market looks promising. But financial modelling only tells part of the story.
The companies that struggle — or fail — after entering a new market rarely had a bad product. They had incomplete operational intelligence. Distribution assumptions that didn’t hold. Supplier lead times nobody had stress-tested. Regulatory requirements that added cost and complexity nobody had priced in.
By the time those gaps become visible, significant capital has already been committed.
An independent feasibility assessment closes that gap before you commit — not after.
The right fit matters — on both sides
The Diagnostic is designed for owners and directors of B2B manufacturing and supply businesses turning over $2M–$40M, based in or operating across Brisbane and Sydney.
It’s most valuable if you’re at one of three inflection points:
Entering a new market
international expansion, new geography, new channel. You need to know what the opportunity is worth and whether your business can operationally support it.
Launching a new product or service
the idea is sound but you want independent validation of the commercial and operational assumptions before you invest.
Evaluating an acquisition or partnership
you need a clear-eyed assessment of whether the opportunity is as good as it looks on paper.
Two Ways to Engage — Depending on Where You Are in the Decision
Option 1 — AU Opportunity Assessment
The entry point. 2–3 weeks.
For businesses at the early stage of evaluating an opportunity. You want an independent view on whether the market is real, what it’s worth, and what the key risks are — before committing to a full study.
Deliverable: A clear written assessment covering market size, commercial viability, and the three to five operational factors that will determine success or failure.
Investment: From $3,800 + GST
Option 2 — Full Feasibility Study
The complete picture. 4–6 weeks.
For businesses seriously considering a significant expansion or investment decision. A comprehensive assessment covering commercial opportunity, operational readiness, financial modelling, risk analysis, and a clear go/no-go recommendation with implementation pathway.
Deliverable: A full written feasibility study suitable for board presentation, investor review, or internal decision-making.
Investment: On application — scoped to the complexity of the opportunity.
What Independent Assessment Looks Like in Practice
Working with a UK building products manufacturer, we were engaged to assess the Australian market opportunity. The analysis identified a $25 million addressable market — a figure the client had not previously quantified.
But the more important finding wasn’t the number. It was the operational factors that would determine whether that opportunity was actually accessible — distribution channel structure, specification cycle length, and the relationship requirements that don’t exist in European markets the same way they do in Australia.
That’s the difference between a financial model and a feasibility assessment. One tells you the size of the prize. The other tells you whether you can actually win it.
— Drew Robins, Director, FBS Consulting
30+
Years operational experience
$300K+
$25M
A straight path from question to decision.
Step 1 — Initial conversation (no charge) We talk through the opportunity you’re assessing, what you already know, and what you need to find out. If a formal assessment isn’t the right tool for your situation, I’ll tell you.
Step 2 — Scoped engagement We agree on the right level of assessment — Opportunity Assessment or full Feasibility Study — and the specific questions it needs to answer.
Step 3 — Independent findings You receive a clear written output with a genuine go/no-go recommendation and the operational intelligence to act on it.
You might be wondering
How long does a feasibility assessment take?
The AU Opportunity Assessment typically takes 2–3 weeks from engagement to written output. A full Feasibility Study runs 4–6 weeks depending on the complexity of the opportunity and the data available. Both timelines are designed to give you a clear answer before your decision window closes.
Do I need to have detailed financials ready before we start?
No. We work with what you have and identify what’s missing as part of the process. The assessment is designed to surface the information that matters — not to audit what you’ve already prepared.
Can you assess opportunities outside Australia?
The core of FBS’s feasibility work is Australian market entry and domestic expansion. If you’re assessing whether your Australian business is ready to expand internationally, that’s also within scope — the operational readiness principles are the same in both directions.
What if the assessment says the opportunity isn’t viable?
That’s a legitimate outcome — and an honest one. A clear no-go recommendation that saves you from committing capital to the wrong opportunity is worth more than a study that tells you what you want to hear. That’s what independent assessment means in practice.
Ready to find out?
Not Sure If the Opportunity Is Worth Pursuing?
That’s exactly the right question to ask — and the right time to ask it is before you commit, not after.
The initial conversation is no charge and no obligation. If it’s not the right fit, I’ll tell you that too.