Our Purpose
Who We Are
FBS Consulting provides Fractional COO and CRO leadership to Australian manufacturers and B2B companies. We embed executive-level operational and commercial expertise into your business through focused 90-day transformations or ongoing strategic support—without the $400K+ cost of full-time hires.
With 30 years of international experience across Europe and Australia, we bring proven methodologies, hands-on execution, and systematic knowledge transfer that creates lasting capability within your team.
We exist to help businesses grow strategically and sustainably—building resilient systems, empowering capable teams, and pursuing growth aligned with your values and long-term vision.
Why Fractional Leadership?
Traditional Hiring Challenges:
- 6-12 months to recruit senior executives
- $400K+ annual cost (salary + benefits + overhead)
- Long-term commitment regardless of changing needs
- Limited to one person’s experience and perspective
Fractional Leadership Advantages:
- Deploy within weeks, not months
- 60-80% cost savings vs full-time hires
- Flexible scaling as business needs evolve
- Access to diverse experience across multiple industries and growth stages
- Built-in knowledge transfer ensures sustainable improvements
- Clear ROI through focused, measurable outcomes
You get C-suite expertise exactly when and where you need it, without the overhead, commitment, or risk of permanent hires.
Meet Drew
Drew Robins brings 30 years of international business leadership experience, having scaled operations across Australian, UK, and European markets.
Starting in internal sales in the UK, Drew progressed rapidly through account management and team leadership roles, developing deep expertise in strategic growth, operations excellence, and quality management within the construction and manufacturing sectors.
His international career included auditing factories across the USA, Europe, and Scandinavia, providing practical, cross-cultural business insight that few advisors possess. This makes him particularly valuable for European manufacturers entering Australia and Australian businesses expanding internationally—he understands both business cultures intimately.
As a contributor to the Alliance for Sustainable Building Products in London, Drew championed environmentally conscious innovations, presenting at major industry events including the Healthy Buildings Conference and LondonBuild Expo.
Now based in Currumbin Valley on the Gold Coast, Drew helps businesses grow responsibly through FBS Consulting—combining deep operational expertise with genuine commitment to ethical, sustainable business practices.
Recent Client Transformations
Queensland Manufacturer – Fractional CRO
Challenge:Revenue plateau despite increased sales activity
Result: $3.4M qualified pipeline in 4 months, $1.0M in confirmed orders
Engagement: 1 day/week strategic CRO support
Gold Coast Distributor – Fractional COO
Challenge: Founder answering 40+ operational questions dailyResult: 95% reduction in decision requests, 25% faster delivery times
Engagement: 90-day operational transformation
Manufacturing Startup – Embedded General Manager
Challenge: Strong vision but no operational infrastructure
Result: $2.5M revenue in 18 months, profitable from month 8
Engagement: Full-time embedded leadership during launch phase
Our Commitment
We are committed to delivering more than advice—we deliver execution and results. As your Fractional COO or CRO, we embed into your leadership team with full executive accountability, driving transformation through hands-on implementation.
What makes our fractional approach different:
Executive-Level Accountability: We take ownership of outcomes, not just recommendations. You get C-suite expertise with full responsibility for results.
90-Day Transformation Focus: Concentrated expertise delivers measurable improvements within 90 days. No endless consulting engagements—we create momentum quickly.
Knowledge Transfer Built-In: We don’t create dependency. Every engagement includes systematic documentation and team development so improvements sustain after we’re gone.
Cost-Effective Access to Expertise: Get 30+ years of international leadership experience for 60-80% less than full-time executive hires.
Flexible Scaling: From intensive 90-day projects to ongoing 1-2 days/week support. Scale our involvement up or down as your business evolves.
With every engagement, we focus on measurable outcomes, sustainable systems, and empowered teams that continue succeeding long after our direct involvement ends.
Our Values
Inclusivity
We believe diversity, empathy and inclusivity drive innovation, collaboration, and long-lasting success.
In practice: We design operational systems that work for neurodivergent team members and build leadership cultures where diverse perspectives strengthen decision-making.
Honesty
Transparency and integrity are at the core of every relationship we build, ensuring trust and respect.
In practice: We tell you when opportunities aren’t right for you, recommend alternatives when better solutions exist, and we never create dependency to extend engagements.
True Value
We deliver measurable, impactful results, always prioritizing value over unnecessary complexity.
In practice: Every engagement includes clear success metrics, documented outcomes, and Return on Investment (ROI) calculations showing exactly what you gained so that you judge the success.
Expertise
With nearly 30 years of experience, we bring unparalleled insight and proven strategies to every challenge.
In practice: You get proven methodologies from 30+ years of learning, across multiple industries. There is no expensive trial-and-error learning on your investment or time.
Professional Background & Industry Involvement
Testimonials
Drew is a genuine professional and and absolute breeze to deal with. I've had the pleasure of working with Drew on numerous occasions and continue to work with him to this day.
Drew is a trusted, valuable asset to any operation, which is why i highly recommend him to anyone looking to better their business.
I have worked with Drew for many years and have always been impressed by his strategic thinking and planning. He is skilled at devising growth plans and programmes that are carefully targeted and deliver results.
Drew's insights into my business and suggestions for actions were productive, simple, and actionable, so they are implementable and likely to lead to growth
Drew is a wealth of knowledge and has a heart behind what he shares. Would highly recommend for business advice and mentoring
Sitting down with Drew of FBS was an absolute pleasure, discussing our current business goals and strategy. Drew was able to assess where we were at focusing on relevant points and guiding towards a more structured strategic plan for on-going and future business growth.
Drew is a expert strategist and goal driven mentor who will help any organisation to achieve their target outcomes in a timely manner.
FBS offers and assists with clear, concise and well-planned business strategy advice. Drew is a highly experienced professional with a broad knowledge base. His enthusiasm was infectious.
Drew has an uncanny ability to see things clearly and be able to focus on what matters.
In a world that so often lacks common sense and maturity, Drew stands out. eg - if there isn't a process or working model for something, he can create one.
Drew has always been polite, honest, hardworking, passionate about his business and extremely professional in all our dealings.
His ability and patience to see the bigger picture and play the long game developing products in a foreign market was extremely admirable
Drew was always available to support, offer technical advice and what ever needed to be done to promote and grow our business.
